Purpose: Company milestones provide a business or organization the opportunity to celebrate a grand opening or other major milestone or anniversary. Description: Company milestone events vary significantly in their execution but tend to follow similar programs as employee and client appreciation events. Milestone markers are often celebratory in nature and can be limited to company employees or be expanded to…
Purpose: Product launch events can range from internal meetings to inform all employees about any upcoming products to full-blown launch parties that create a buzz surrounding a product’s release among customers and the media. Product launch events are most common for business-to-consumer (B2C) companies. Description: Launch events are meant to generate media coverage and industry buzz prior to a product…