Purpose: Organizations plan and hold these meetings with targeted audiences and provide them with relevant information. Description: Seminars are usually shorter events, lasting anywhere from a couple of hours to a few workdays. They have single or multiple speakers and generally keep all participants together in the same space. Conferences, on the other hand, typically have multiple sessions. They are…
Purpose: Business development and organizational planning are typically the topics of the agenda for these retreats, but equal weight is given to enjoyable activities as part of the original incentive and reward. Description: This is where companies generally spend more money on a per-person basis to put together these events. Executive retreats and incentive trips typically last between three and…
Purpose: These programs allow an event host to spend informal time with its guests in a nontraditional environment, giving both parties an opportunity to build rapport and learn more about mutual business priorities. Appreciation events can range from programs geared toward employee appreciation to those for showing client appreciation, both of which have become a staple in corporate America. Description:…
Purpose: Company milestones provide a business or organization the opportunity to celebrate a grand opening or other major milestone or anniversary. Description: Company milestone events vary significantly in their execution but tend to follow similar programs as employee and client appreciation events. Milestone markers are often celebratory in nature and can be limited to company employees or be expanded to…
Purpose: Product launch events can range from internal meetings to inform all employees about any upcoming products to full-blown launch parties that create a buzz surrounding a product’s release among customers and the media. Product launch events are most common for business-to-consumer (B2C) companies. Description: Launch events are meant to generate media coverage and industry buzz prior to a product…
Purpose: Board meetings and shareholder meetings both serve essential purposes. Board meetings serve as an opportunity for board members to meet to review business performance and meet with company executives to make important decisions. Shareholder meetings provide companies the opportunity to share recent performance, targets, future goals, and business strategies with their shareholders. Description: Held annually, biannually, or even quarterly,…